Position: Freelance Designer
Duties: photoshoot art direction | exhibit display design | merch sourcing & design
merch & art direction
art direction
art direction
art direction
merch & art direction
trade show exhibit design
social
I freelance design and creative direct for this fun and vibrant brand. I art directed the photoshoot in the photo examples. My graphic design work entails event displays, merchandise, and social media posts. I work directly with the founder, Rob Spiewak.
My strategy behind the designs I create for this brand is driven by its tagline, “for everyone”. How do you make a brand “for everyone”? You embrace a sense of universal happiness; we all strive for happiness. A great way to showcase that theme is through color and dynamic layouts.
